Content Stays King

Content stays king- no matter what platform you are using to distribute on. Content in its many different forms can boost your awareness and create brand attraction.

On the other end of the coin, is knowing what content works best for the platform you are using and where your targeted audiences are. Oh, and what type of information they like reading helps too.

Content can't just be information or posts you think on the fly, to correctly create, distribute, and attract the attention you are looking for, a content-marketing plan should be implemented. Content-marketing plans to help your information (or snippets of info) to contribute to the goal you achieving while ensuring consistency and keeping the content 'gelling' together.

When thinking about the content you are preparing for - as we've said different content ideas work for different platforms, think about what works and what doesn't hurt. If your audience loves reading long information a blog would be the best approach, but if they love short bursts of quick info perhaps a short video or social post could keep them coming back to you creating a bond.

On the other end, social media especially TikTok and the powerhouses Facebook are seen as platforms to conquer rather than understanding why, how, and who interact with these platforms and at what stages of the marketing funnel. By harnessing the data, understanding how your audiences 'think' can help you create content that is like an old pal going out for drinks. It becomes a determination to get information and ideas to your audience with thought and heart, rather than just pushing info to compete for the winner's seat.

At the end of the day, when you listen to your audience and what they have to say, you create an open channel and form long-lasting relationships.

List of Content and what they should be used for:

Blogs, are longer information perfect for your readers when they love to read and want detailed information- great for articles like on LinkedIn. Blogs also help you improve your site SEO which drives traffic to your site, creating brand awareness. Blogs are a win-win for you and your audience. In e-commerce, blogs are the number 1 (reviews come in next) for people to research what your business has on offer and how it can accommodate their needs.

Videos and podcasts -are great for longer information you want to get across to the audience without boring them to death. Video content like YouTube is great when the audience loves to watch information rather than read it. Especially true when you have graphs involved. Podcasts are a sure way to capture your audience if they love gathering information while on the bus to work. Both video and podcast have been on the rise for some time now, using these content ideas in your own strategies will get people chatting about you, creating awareness of your existence,

Infographics and Posters - these two types of content ideas are great for social media, they're fun, colourful, and have snippets of information that connect the audiences with a glance over info they may be looking for. Infographics help you educate your audience and give them the information they need quickly so they can gather what they need and carry on with the day. Posters on the other hand can be created in such a way that it's almost organic on social media. Creating that stop-worthy post and gaining traction for your business.

E-Books and White-Papers - E-books are your gated content attraction, in other words, e-books are used almost exclusively to get information out of the reader. Mostly used in email marketing strategies, e-books are a great way to show audiences you know your 'stuff' and how you fit in your industry or niche. E-books are typically 2000-3000 word PDFs that contribute to your awareness and site traffic. Some e-books are a method to collect funds for your small business by selling them on your site for a small fee to boost funds. White-paper on the other hand is more on-par with B2B. White-paper information is data-driven, heavily detailed, and information-dense. Simply put, white paper helps you stand out and build leadership in your niche or industry. Using white paper to collect information and leads.

Conclusion- So no matter what content you love, what the audience loves and how you get your message across be sure to implement a content plan and drive your resources to where the target audience loves to hang out.

Digital Direction is an innovative web design agency that brings together creativity, technology, and strategy to create intelligent web solutions for businesses of all sizes. With a touch of crazy, we transform your online presence and take your web design to new levels.

Recent Articles

Don't miss out on the opportunity to stay ahead in the rapidly evolving digital landscape. Subscribe to our newsletter today and let us help you navigate the world of web marketing with expertise and creativity.

Digital Direction is an innovative web design agency that brings together creativity, technology, and strategy to create intelligent web solutions for small businesses. With a touch of crazy & joy, we transform your online presence and take your web design to the next level.

Innovative web design

with a touch of genius.

Website created by Digital Direction using WebWave