Best Free Social Listening Tools for Small Digital Marketing Businesses

• Brand24: Brand24 is a comprehensive social listening tool that allows you to track mentions of your brand, competitors, and industry keywords across various social media platforms. It provides real-time insights into conversations, sentiment analysis, and competitive intelligence.

• Talkwalker: Talkwalker is another powerful social listening tool that offers a variety of features, including real-time monitoring, sentiment analysis, influencer identification, and data visualization. It is particularly well-suited for businesses that want to track their brand's global reputation.

• Mention: Mention is a simple and user-friendly social listening tool that allows you to track mentions of your brand and keywords across Twitter, Instagram, and other social media platforms. It provides real-time alerts, sentiment analysis, and competitor tracking.

• BuzzSumo: BuzzSumo is primarily a content marketing tool, but it also offers social listening capabilities. You can use BuzzSumo to track mentions of your content, identify trending topics, and discover influencers in your industry.

• Hootsuite: Hootsuite is a popular social media management tool that also offers basic social listening features. You can use Hootsuite to track mentions of your brand, keywords, and competitors across Twitter, Facebook, and other social media platforms.

• Brandwatch: Brandwatch is a more advanced social listening tool that is designed for enterprise-level businesses. It offers a wide range of features, including real-time monitoring, sentiment analysis, influencer identification, and data visualization.

• Awario: Awario is a freemium social listening tool that offers a limited amount of features for free. The free version allows you to track mentions of your brand, keywords, and competitors across Twitter, Facebook, and Instagram.

• Buffer: Buffer is another popular social media management tool that also offers some basic social listening features. You can use Buffer to track mentions of your brand, keywords, and competitors across Twitter, Facebook, and Instagram.

• Agorapulse: Agorapulse is a social media management tool that includes social listening features. You can use Agorapulse to track mentions of your brand, keywords, and competitors across Twitter, Facebook, Instagram, and other social media platforms.

• Sprout Social: Sprout Social is a comprehensive social media management tool that offers a variety of features, including social listening, scheduling, analytics, and reporting. It is a good option for businesses that want a single platform to manage all of their social media marketing activities.

By using a social listening tool, you can gain valuable insights into what people are saying about your brand, competitors, and industry. This information can help you improve your marketing campaigns, identify new opportunities, and build stronger relationships with your target audience.

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