Best Free SEO Tools
Google Search Console
Google Search Console is a free tool that allows you to track your website's performance in Google Search. You can use it to see which keywords your website is ranking for, identify any technical issues that may be affecting your rankings, and get alerts about new backlinks to your website.
Google Keyword Planner
Google Keyword Planner is a free tool that allows you to research keywords for your website. You can use it to see how many people are searching for different keywords, how difficult it is to rank for those keywords, and what kind of search intent those keywords have.
MozBar
MozBar is a free Chrome extension that allows you to see SEO metrics for websites right from your browser. You can use it to see a website's domain authority, page authority, and backlink profile.
Screaming Frog
Screaming Frog is a free website crawl tool that allows you to crawl your website and identify any technical issues that may be affecting your SEO. You can use it to see which pages are missing title tags, meta descriptions, and alt text, and which pages have duplicate content.
Yoast SEO
Yoast SEO is a free WordPress plugin that allows you to optimize your website for search engines. The plugin provides you with several features, including keyword research tools, on-page optimization suggestions, and link-building tools.
Rank Math
Rank Math is another free WordPress plugin that allows you to optimize your website for search engines. The plugin provides you with many of the same features as Yoast SEO, as well as many additional features, such as a social media optimization tool and a content readability score checker.
Ahrefs
Ahrefs is a freemium SEO tool that offers a limited amount of features for free. You can use the free version of Ahrefs to see a website's backlink profile and organic traffic data.
SEMrush
SEMrush is another freemium SEO tool that offers a limited amount of features for free. You can use the free version of SEMrush to see a website's keyword rankings and organic traffic data.
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